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Don't Sleep: Standard Films ‘Aesthetica’ World Premiere Party Sept. 3
By By Seth Lightcap |
Tahoe.com
Truckee’s Chas Guldemond throws a massive front nine while filming for ‘Aesthetica’ in May 2008.
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On Wednesday Sept. 3 at the Olympic Valley Lodge in Squaw Valley USA, Standard Films is throwing the biggest film premiere party of the season!
“Aesthetica” is a visual journey that captures the essence and elements of snowboarding. This feature snowboard film highlights the riding of progressive and unique freestyle features in the backcountry to the steepest and deepest powder conditions of 2008. Witness the pure power powder throw-downs by Mark Landvik, Eric Jackson and Mads Jonsson in the great white north.
Watch the most shocking avalanche footage of Xavier Delerue taking the ride of his life along with Torstein Horgmo’s, mind blowing freestyle segment. Mathieu Crepel, Kazuhiro Kokubo and Mitch Reed deliver their best images to date along with the return of Johan Olofsson NoBoarding bottomless powder. This snowboard movie delivers all aspects of modern riding by today’s best riders in 16mm film by Standard Films.
Doors open at 7 p.m. and the all-ages film starts at 8:30 pm. Raffle prizes to include snowboards, apparel and a Squaw season pass. The 21-and-over after party starts at 10 p.m. featuring live performance by Hatchett Bros' metal band — Fortress. All premiere-goers who want to drink at the bar during the film and stay for the after-party must be 21 and older and have valid I.D.
Fuel TV will be on hand to document the hometown madness. Tickets are $6 in advance or $8 at the door. Tickets are available at all Porters stores and the Squaw Valley Cable Car ticket window.
“Aesthetica” is a visual journey that captures the essence and elements of snowboarding. This feature snowboard film highlights the riding of progressive and unique freestyle features in the backcountry to the steepest and deepest powder conditions of 2008. Witness the pure power powder throw-downs by Mark Landvik, Eric Jackson and Mads Jonsson in the great white north.
Watch the most shocking avalanche footage of Xavier Delerue taking the ride of his life along with Torstein Horgmo’s, mind blowing freestyle segment. Mathieu Crepel, Kazuhiro Kokubo and Mitch Reed deliver their best images to date along with the return of Johan Olofsson NoBoarding bottomless powder. This snowboard movie delivers all aspects of modern riding by today’s best riders in 16mm film by Standard Films.
Doors open at 7 p.m. and the all-ages film starts at 8:30 pm. Raffle prizes to include snowboards, apparel and a Squaw season pass. The 21-and-over after party starts at 10 p.m. featuring live performance by Hatchett Bros' metal band — Fortress. All premiere-goers who want to drink at the bar during the film and stay for the after-party must be 21 and older and have valid I.D.
Fuel TV will be on hand to document the hometown madness. Tickets are $6 in advance or $8 at the door. Tickets are available at all Porters stores and the Squaw Valley Cable Car ticket window.
Q&A with Standard Films:
Tahoe World Photographer Seth Lightcap caught up with Standard Film’s director Mike Hatchett and Producer Waide Hoyt to get the 4-1-1 on “Aesthetica” and the world premiere party Sept. 3 at Squaw Valley USA:
Tahoe World: How did the title “Aesthetica” come about?
Waide Hoyt: Our director Travis Robb thought of it and the athletes really liked it. “Aesthetica” alludes to the beauty of the elements that create and surround snowboarding — great weather, powder, cool tricks. The feel and the essence of snowboarding is ‘Aesthetica’.
Tahoe World: How does 'Aesthetica' compare to previous Standard productions?
Mike Hatchett: We tried to keep it real simple this year, not a lot of crazy graphics or computer tricks. It’s a true old school film edit, gritty and fast paced with most shots produced in-camera.
Tahoe World: What are the banger segments we should look forward to?
Hoyt: One part that’s super cool in the movie is a feature with legendary Johan Olafsson on ‘Noboarding’, bindingless snowboarding. This year we have a girl in our film as well, Priscilla Levac. She’s the first female we’ve worked with since 1999. We also have some crazy avalanche footage from Xavier Delarue, and of course, hard hitting segments by our classic lineup — Mads Jonsson, Mark Landvik, Eric Jackson, and a solid freestyle breakout section from Torstien Horgmo.
TW: Any particularly sweet Tahoe film segments in ‘Aesthetica’?
Hatchett: The movie opens up with some shots from Squaw Valley, which is cool because of the world premiere being held there. Other great Tahoe shots are from one of the last days of filming this season. Jonahs David built this absolutely giant park jump at Alpine Meadows. Chas Guldemond and Torstien Horgmo killed it. Torstien threw a switch back ten. We got great footage.
TW: What do you have instore for us at the premiere party?
Hoyt: We have never done a world premiere in our back yard, in the Tahoe basin. We have always done it at ASR (Action Sports Retailer Convention). This first year on the North Shore it's going to have a real local flavor, but global exposure. Fuel TV will be there producing a television show called the Blue Carpet Special.
It'll be a documentary on the production of the world premiere and the making of 'Aesthetica'. Going on the same night, we have another world premiere in Montreal that Fuel's covering. When they edit the show together its gonna be a double premiere, east coast vs west coast. The after party will go off too. Mike and Dave's band Fortress is playing, the bar will be open all night, it's gonna be a great party.
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