Billed as the “Loudest Show on Snow,” 48STRAIGHT is a jam-packed weekend of on-snow and off-snow activities designed to celebrate the mountain culture, including ski and snowboard cross racing and halfpipe competitions, over a dozen live concerts, street parties, fashion shows, film festivals and environmental expos. The event emerged from the consolidation of the Jeep King of the Mountain Series, one of the most renowned professional race programs over the past 15 years and The Ski Tour, an event which made a visit to Squaw Valley in its inaugural year, combining the highest level of racing with unmatched musical offerings.

Tahoe.com had a chance to talk to Paul Thornton, promoter of the 48Straight Jeep King of the Mountain Tour that is coming to Squaw Valley USA Feb. 8-11. Listen below to hear about the Jeep King of the Mountain Tour and what it has to offer.